Privacy Policy

sumppump.ai ("we," "us," or "our") operates the website at sumppump.ai. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our site, you agree to the practices described below.

1. Information We Collect

Information you provide directly

When you submit a request for contractor quotes or use our lead form, we may collect:

• Name
• Email address
• Phone number
• ZIP code or address
• Description of your sump pump issue

AI diagnostic tool

When you use our free AI diagnostic chat, the text you enter is sent to a third-party AI provider (Anthropic) to generate a response. We do not store the content of your chat sessions beyond the active session unless you explicitly submit a contact form. See Anthropic's privacy policy for how they handle input data.

Automatically collected information

When you visit the site, we automatically collect:

• IP address and approximate location (city/region)
• Browser type and operating system
• Pages visited and time on site
• Referring URL
• Device type

This data is collected via Google Analytics and Clicky Analytics. Neither service is provided access to personally identifying form submissions.

2. How We Use Your Information

We use collected information to:

• Connect you with local sump pump contractors who match your request
• Respond to inquiries you send us directly
• Improve site content and user experience using aggregate analytics
• Send transactional communications related to your service request (if applicable)

We do not sell your personal information to third parties for their own marketing purposes.

3. Sharing Your Information

We may share your information in the following circumstances:

Contractor referrals

If you submit a request for contractor quotes, your name, contact information, ZIP code, and issue description will be shared with one or more local sump pump service providers in order to fulfill your request. By submitting a lead form, you consent to this sharing.

Service providers

We use third-party tools that may process your data on our behalf, including email delivery services, analytics platforms, and AI providers. These providers are contractually required to use your data only to provide services to us.

Legal requirements

We may disclose information if required by law, court order, or to protect the rights and safety of sumppump.ai or others.

4. Affiliate Links

Some product links on this site are affiliate links, primarily through the Amazon Associates program. If you click one of these links and make a purchase, we may earn a small commission at no additional cost to you. We only recommend products we believe provide genuine value. Affiliate relationships do not influence editorial content or product rankings.

5. Cookies and Tracking

We use cookies and similar tracking technologies to operate the site and collect analytics data. Google Analytics and Clicky place cookies on your device to identify returning visitors and track usage patterns. You can disable cookies in your browser settings, though some site features may not function as expected.

We do not use cookies to serve targeted advertising or build advertising profiles.

6. Data Retention

Lead form submissions are retained for as long as necessary to fulfill the contractor referral and any follow-up communications. Analytics data is retained per the default retention settings of Google Analytics (up to 14 months) and Clicky. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of having your data shared with contractors
• Lodge a complaint with a supervisory authority (EU/UK residents)

California residents have additional rights under the CCPA, including the right to know what data is collected and the right to opt out of its sale. We do not sell personal data as defined by the CCPA.

To exercise any of these rights, email us at [email protected].

8. Children's Privacy

This site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

9. Third-Party Links

Our site contains links to third-party websites, including Amazon product pages and contractor websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

Questions about this Privacy Policy? Contact us at:
[email protected]